Most people start their search for concrete coating services on Google, looking for the right experts to elevate their spaces.
So, if you want more customers choosing your concrete coatings business, you need to rank at the top of Google.
Here’s a breakdown of the basics to help you get there.
People searching for concrete coating services are usually looking within their local area.
Terms like “epoxy floor coatings”, “concrete floor refinishing”, and “concrete surface sealing” are commonly used.
Showing up in Google’s "map pack" for these searches are crucial for reaching nearby customers.
The map pack displays your business at the top of search results.
This is especially important for location-specific searches, such as “concrete coating contractors near me” or “best concrete coatings in [City Name]”.
Getting Started with Local SEO:
Visit google.com/business to set up your free profile.
Fill in details like the types of concrete coating services you offer, such as "epoxy coatings", "polished concrete", "concrete staining", service areas, and business hours.
Positive reviews can significantly improve your map pack ranking. Encourage satisfied customers to leave reviews that mention specific services like "epoxy floor coating"or "concrete driveway coatings".
Find Out More: How to rank in Google Map Pack?
In this section, we'll break down how to find the right keywords for your concrete coating business.
These keywords will be organized into stages of the buyer’s journey:
Each section helps you capture potential leads at different stages of their decision-making process.
At this stage, potential customers are just beginning their research.
They're not yet ready to buy but are gathering information.
Therefore, broad, informational keywords (i.e., TOFU - top of the funnel) are crucial to draw in these early-stage leads.
Example Informational Keywords for Concrete Coatings:
In this stage, potential customers are evaluating different options and comparing products.
Therefore, more specific, comparison, and evaluative keywords (i.e., MOFU - middle of the funnel) are needed.
Example Commercial Keywords for Concrete Coatings:
At this stage, potential customers are ready to make a purchase.
Transactional and localized keywords (i.e., BOFU - bottom of the funnel) are used to target these ready-to-buy customers.
Example Transactional Keywords for Concrete Coatings:
Find Out More: How to find profitable keywords?
Understanding what people are searching for is essential.
However, simply knowing the keywords isn’t enough—you need to create specific content that targets these search terms directly.
For example, the search term “concrete floor coatings” generates around 1.3K searches per month in the US.
To capture this traffic, you must create pages that focus specifically on these terms.
Since your homepage will likely provide a general overview of your business, it's unlikely to rank for more specific keywords like “epoxy coatings” or “decorative concrete.”
It's better positioned to rank for broader terms like "concrete coatings" or "floor coatings."
Similarly, queries like "how to maintain concrete coatings" or "how to clean epoxy floors" will require dedicated blog posts or landing pages to rank for those searches.
Getting Started with Content Strategy:
Learn more: What pages should a website have?
To rank well for concrete coating services, optimizing your website's on-page elements is key.
This includes improving the titles, meta descriptions, and structure of your pages to make them SEO-friendly.
Getting Started with On-Page SEO:
Craft keyword-rich titles and descriptions that include terms like "concrete coatings," "epoxy floors," or "concrete sealing" to grab attention.
Organize your content with H1, H2, and H3 tags to guide both readers and search engines. Use H1 for the main title and H2s for subtopics.
Use short paragraphs, bullet points, and clear headings to make your content easy to scan.
Link related content across your site to keep users engaged and signal relevance to search engines.
Learn more: How to add seo keywords in website?
Backlinks are links from other websites that point to yours.
Since they’re one of the most powerful ranking signals for Google, acquiring high-quality backlinks is crucial to improving your rankings and driving more organic traffic to your concrete coatings site.
For instance, the term “concrete floor coating experts” has a Keyword Difficulty (KD) score of 36.
This means that without backlinks from reputable sites, getting to the first page of Google will be challenging.
Link building can be tough, but by using proven strategies, you can secure valuable backlinks.
Getting Started with Backlinks:
Learn more: How to build backlinks in very small niches?
By following these steps, you'll strengthen your concrete coatings business’s online presence, attract more local clients, and maintain a competitive edge in search results.
Other guides: Mastering SEO for Epoxy Floor Coating Businesses