When customers look for epoxy floor coating services, they’re likely starting with a Google search to find the best providers in their area.
If you want to be the top choice for epoxy floor coating, securing a high rank on Google is essential.
Here’s a quick guide to help you get there.
People looking for epoxy floor coating services are often searching within their local area, using terms like “epoxy floor coatings,” “garage floor refinishing,” and “floor surface sealing”.
Appearing in Google’s “map pack” for these searches is essential for connecting with nearby customers.
The map pack places your business prominently at the top of search results, especially for location-specific phrases like “epoxy floor contractors near me” or “best epoxy floor coatings in [City Name].”
Getting Started with Local SEO:
Visit google.com/business to set up a free profile for your epoxy floor coating business.
Include essential details, such as the specific epoxy coating services you offer (e.g., garage floor epoxy, industrial coatings, basement sealing), service areas, and business hours.
Encourage happy clients to leave positive reviews, ideally mentioning services like “epoxy floor coatings” or “garage floor refinishing” to help boost your map pack ranking.
Find Out More: How to rank in Google Map Pack?
Finding the right keywords is crucial for connecting with potential epoxy floor coating customers.
We’ll organize these keywords according to the stages of the buyer’s journey:
Each stage helps you reach potential customers as they progress through their decision-making journey.
In this early stage, potential customers are just starting their research.
They may not be ready to make a purchase yet but are looking for information.
Broad, informational keywords (TOFU - top of the funnel) are key to attracting these early-stage leads.
Example Informational Keywords for Epoxy Floor Coatings:
At this stage, potential customers are comparing options and evaluating products.
More specific, comparison, and evaluative keywords (MOFU - middle of the funnel) are essential to guide these customers in their decision-making process.
Example Commercial Keywords for Epoxy Floor Coatings:
At this stage, potential customers are ready to make a purchase.
Transactional and localized keywords (BOFU - bottom of the funnel) will help capture these ready-to-buy leads.
Example Transactional Keywords for Epoxy Floor Coatings:
Find Out More: How to find profitable keywords?
Understanding what people are searching for is crucial.
However, knowing the keywords alone isn’t enough—you need to create targeted content that directly addresses these terms.
For example, the search term “epoxy floor coatings” generates significant monthly searches.
To capture this traffic, you must create pages that focus on these specific terms.
Since your homepage will likely provide a general overview of your business, it’s unlikely to rank for more specific keywords like “epoxy coatings” or “commercial floor coatings.”
Instead, it’s better positioned to rank for broader terms like “floor coatings” or “epoxy flooring services.”
Similarly, queries like “how to clean epoxy floors” or “benefits of epoxy floor coatings” will require dedicated blog posts or landing pages that target these specific search queries to rank effectively.
Getting Started with Content Strategy:
Learn more: What pages should a website have?
To rank well for epoxy flooring services, optimizing your website's on-page elements is essential.
This includes enhancing your titles, meta descriptions, and page structure to ensure they’re SEO-friendly and user-focused.
Getting Started with On-Page SEO:
Create compelling titles and meta descriptions that incorporate relevant keywords such as "epoxy floor coatings," "residential epoxy floors," and "garage epoxy coatings" to attract searchers' attention.
Organize your content with H1, H2, and H3 tags to guide both readers and search engines. Use H1 for the main title and H2s for subtopics.
Make your content easy to scan by using short paragraphs, bullet points, and clear headers that break up large blocks of text.
Link to other relevant pages or blog posts within your site to increase user engagement and help search engines understand your site's structure and relevance.
Learn more: How to add seo keywords in website?
Backlinks are links from external websites that point to your own.
Since they are one of the most influential ranking factors for Google, acquiring high-quality backlinks is essential for boosting your rankings and driving organic traffic to your epoxy floor coatings website.
For example, the keyword "how to coat garage floor epoxy" has a Keyword Difficulty (KD) score of 57.
This means that without a strong backlink profile from reputable sources, ranking on the first page of Google could be difficult.
Link building can be challenging, but with the right strategies, you can secure valuable backlinks that will improve your site's authority and visibility.
Getting Started with Backlinks:
Search for your target keyword (e.g., "epoxy floor coating services") and analyze the top 10 ranking pages in Google. Look at the content that ranks well and identify patterns.
Use a tool like SEMrush or Ahrefs to check where your competitors are getting their backlinks. Enter their URL into the tool’s Backlinks section to see which sites are linking to them.
Look for links that are easy for you to obtain, such as local business directories, industry-specific blogs, or regional news outlets. Reach out to these sites and pitch your content or services to gain similar links.
Learn more: How to build backlinks in very small niches?
By following these steps, you’ll strengthen your epoxy floor coatings business’s online presence, drive more local traffic, and stay ahead of the competition in search results.
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